A media kit is your professional calling card to brands. It answers every question a brand manager or marketing coordinator has before they decide whether to work with you — and it does so without a back-and-forth email chain. Here is exactly what yours needs to include.
What is a content creator media kit?
A media kit is a one-to-two page document (or a well-designed PDF) that summarizes your brand as a creator: who you are, who your audience is, what platforms you are on, and what working with you looks like. Think of it as a business pitch deck compressed into a format a brand can review in 60 seconds.
Brands receive dozens of creator pitches per week. A polished media kit that clearly answers their key questions gets you taken seriously. Missing or vague information gets you ignored.
What every media kit must include
Include all of the following — brands will ask for any that are missing:
- Your name and niche: A one-sentence description of what you create and who it is for
- Platform breakdown: Follower or subscriber count on each active platform
- Engagement rate: Average likes, comments, and saves relative to your follower count — more important than raw followers
- Audience demographics: Age range, gender split, top geographies, and any notable audience characteristics
- Monthly reach or impressions: Total eyeballs your content gets per month
- Content samples: 3-4 examples of your best work, including any past sponsored content
- Services offered: What you do — sponsored posts, UGC, product reviews, newsletter features, etc.
- Rate card or starting rates: Optional but preferred by many brands; at minimum indicate rates are available on request
- Contact information: Business email only
Design and format tips
Your media kit should look as polished as your content. Use a tool like Canva, Adobe Express, or Figma to create a clean, on-brand document. Match the fonts and colors you use in your content — visual consistency signals professionalism.
Keep it to two pages maximum. One page is ideal if you can fit the key information without cramping. Export as a PDF so formatting is preserved across devices. Include a link to your media kit in your email signature and brand outreach pitches.
How often to update your media kit
Update your media kit at minimum every quarter — more often if your audience is growing quickly. Stale numbers work against you: if a brand checks your actual follower count and it is significantly higher than what is on your kit, it looks like you are not paying attention to your own business. If your numbers have grown, update immediately — it is to your advantage.
Also update when you add new platforms, launch new service offerings, or complete notable brand partnerships that are worth showcasing. Use Threecus to log your past brand deals so you always have an accurate record of collaborations to feature.
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