Setting your health and wellness coaching rates is one of the most important — and most agonized over — decisions you will make as a practitioner. Undercharge and you attract the wrong clients and burn out fast. Overcharge without the positioning to back it up and you struggle to close. Here is how to find the number that works for your practice.
What health and wellness coaches charge in 2026
Health and wellness coach rates vary significantly based on niche, credentials, experience, and delivery format. Here is a realistic breakdown of what practitioners currently charge:
- New coaches (0–2 years): $75–$150 per session
- Experienced generalists (3–5 years): $150–$250 per session
- Niche specialists (gut health, hormone health, stress): $200–$400 per session
- Group programs: $300–$1,500 per participant depending on duration
- Corporate wellness contracts: $2,000–$10,000+ per engagement
- Monthly retainer programs: $500–$2,000 per month
These numbers represent what the market will bear, not what you necessarily start at. Your credentialing, niche specificity, and track record of results are the factors that move you up this range.
Why packages outperform hourly billing
Most successful health and wellness coaches shift away from hourly billing toward packages early in their careers. Packages create predictable revenue, commit clients to a sufficient duration to see real results, and reduce the friction of clients deciding session by session whether to continue.
A common structure is a 3-month package (12 sessions) priced at a slight discount to the full hourly rate — typically 10–15% below the per-session equivalent. This rewards commitment and gives you a reliable income baseline. For more on structuring your offerings, see our guide on health and wellness income streams.
When and how to raise your rates
You should raise your rates when you consistently have a waitlist, when new clients accept your current rate without hesitation, and when your results and testimonials have accumulated into a strong portfolio. Raising rates is not a once-every-few-years event — it should happen at least annually as your practice matures.
The cleanest approach is to grandfather existing clients for one billing cycle, then apply the new rate to all renewals and new clients. Give existing clients 30 days' notice. Frame the change around the value you deliver, not the time you spend.
Track what you are actually earning
Many health and wellness coaches who quote $200/hour are actually earning $90/hour when you account for unpaid admin time, late cancellations, and unbilled follow-up work. The only way to know your real effective rate is to track time against revenue carefully.
Threecus makes this straightforward by centralizing your invoices, payments, and client pipeline in one place. When you can see your revenue by client and month at a glance, you make better decisions about which packages to offer and which clients to pursue. Learn how to set up the systems that support this in our guide on health and wellness business systems.
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