How to rank on Google
Own the searches your customers are already making.
Most small businesses get buried on page two because they're optimizing for the wrong things. We'll break down what Google actually rewards in 2026 — and the handful of moves that move the needle for a local or niche business.
What we'll cover
- Keyword research for small budgets — finding terms you can actually rank for
- On-page SEO that still matters (and the stuff everyone wastes time on)
- Google Business Profile — the highest-ROI free channel most owners ignore
- Backlinks without spam: what counts, what gets you penalized
- How AI search (SGE, ChatGPT, Perplexity) changes the game