90 days. No cost. No catch. I'm picking five small business owners in the GTA who are hungry to grow, and I'll work side by side with them on marketing, SEO, growth, and ops. Not a consultant. A partner who rolls up their sleeves.
Why I'm doing this
I run Threecus, a CRM and growth platform for small businesses. The only way I can build software that actually helps owners is to sit next to a few of them for 90 days and push hard together. That's what this is. I'm not looking for people who want advice. I'm looking for owners who are already hungry, already moving, and want someone in the trenches with them to scale faster. You get a growth partner for 90 days. I get a front-row seat to what actually moves the needle. We write the case study together.
Proof of work
Gemlet was a small jewelry brand doing about $200,000 in revenue in 2021. By 2025 it was doing $6M. Four levers moved the needle: a blog-led SEO engine that drove millions of views, Facebook ad campaigns running at over $300K/year, email flows that locked in repeat customers, and operational SOPs for hiring and onboarding so the team could keep up.
2021 revenue
$200K
Starting point
2025 revenue
$6M
30× in 4 years
SEO traffic
Millions
Of website views
FB ad budget
$300K+
Per year, managed
Figure 1
Gemlet annual revenue, 2021–2025
Not hacks. Not secrets. Just the basics done better than the competition, in the right order.
Most jewelry brands compete on ads and sink. We went the other way: a blog-led SEO engine mapped to how people actually search (styling guides, gifting occasions, care and sizing). Months of compounding content turned organic search into a free, durable traffic source worth millions of views.
Paid became the growth accelerant once the funnel was tight. We scaled Facebook ad spend past $300K per year with a disciplined creative-testing cadence, clear rules for when to kill and when to double down, and funnels built to convert cold traffic without burning the brand.
A first purchase is step one. Email campaigns did the real work: welcome flows, post-purchase nurtures, win-back, VIP sequences, and promo drops timed around the calendar. Repeat customers became a meaningful slice of revenue every month without touching ad spend.
Growing revenue without breaking the team is its own problem. We wrote the SOPs — how we hire, how we onboard, what each role actually owns, what success looks like in the first 30/60/90 days. New hires got productive faster and the founder stopped being the bottleneck.
I did this work hands-on: the SEO strategy and blog content, the Facebook ad campaigns and creative, the email flows, and the SOPs for hiring and onboarding as the team grew. It wasn't magic. It was four years of picking the right lever each quarter. I want to do the same for five Toronto small businesses over the next 90 days.
Jason Lin · Founder, Threecus
What we'll work on
Most small businesses don't need everything below. They need the right two or three, sequenced well. We'll figure out which on the first call.
Say the right thing to the right people.
We'll tighten your positioning, rewrite the parts of your site that aren't converting, and pick one or two channels to go deep on, not ten we can't keep up with.
Get found when customers search for what you sell.
Most local and niche businesses are invisible on Google not because of some complex algorithm, but because of five or six missing basics. We'll fix those, then build out content that ranks.
Turn visitors into customers, and customers into repeat customers.
Traffic without conversion is just expensive noise. We'll look at your funnel end-to-end (offer, pricing, follow-up, retention) and find where the money is leaking.
Stop doing the same manual work every week.
Small business owners drown in admin. We'll set up a CRM, automate the repetitive bits, and give you a single dashboard to see what's working, so you get your evenings back.
How it works
Week 1
We dig into your business: numbers, website, ads, reviews, ops. You leave the first call with a prioritized list of what we'll work on.
Weeks 2–4
The ugliest leaks first. Google Business Profile, page speed, broken funnels, obvious conversion kills. Low effort, high impact.
Weeks 5–10
The bigger projects (content, SEO pages, automation, landing page rebuilds), launched in weekly cycles so we learn fast.
Weeks 11–13
Before/after numbers, a playbook you can run without me, and a 12-month roadmap for what comes next. Case study written together.
Who I'm looking for
Not a fit
Apply for a spot
Short form. Be specific about where you are and where you want to go. Hunger beats polish. I close applications the moment I've got five owners I'm excited about.
FAQ
Three honest reasons. One, I'm building Threecus and I learn the most from real small businesses with real problems. Two, case studies are more valuable to me right now than fees. Three, I genuinely like helping founders, and doing it with 5 at once is the only way I can do it well.
No cost for my time or the strategy work. If we decide to run paid ads, buy a domain, or subscribe to a tool, you pay for those directly. I don't mark anything up. You'll know the number before we spend a dollar.
Because more than that and I can't give real attention to anyone. 5 is the cap where I can still show up every week, answer messages the same day, and care about each outcome.
I live here. I can meet in person when it matters: a bakery visit, a shop walkthrough, a coffee to unstick a hard decision. That's hard to replicate over Zoom.
You keep everything we built: playbooks, dashboards, content, the CRM setup. No lock-in. If you want to keep working together beyond 90 days, we'll talk about what that looks like. If not, no hard feelings.
Fit more than anything. I'm looking for owners I'll enjoy working with, businesses where I can actually move the needle in 90 days, and a mix across industries so the case studies are useful to others. If you're not picked, I'll tell you why.
Applications are open now. I'll close them once I have ~30 strong applications, do short intro calls the following week, and start working with the 5 shortly after.
Not in Toronto? Catch the free seminars or read the blog →